How to Manage Your Google Business Listing

How to Manage Your Google Business Listing

As a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.

Read More

5 Must-Haves for your Landing Page

5 Must-Haves for your Landing Page

As a businessperson or an entrepreneur return on investment (ROI) is very important and should be a key factor in your marketing efforts. Landing pages, a standalone web page created specifically for marketing, have a significant role in the conversions of prospective customers. To accomplish your marketing goals, it is important to include certain, key elements on your landing page. Here are 5 must haves

Read More

Aww, Snap! The Basics to Finding Success on Snapchat

Aww, Snap! The Basics to Finding Success on Snapchat

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

Read More

3 Must Haves For Your Mobile Website

3 Must Haves For Your Mobile Website

Mobile websites aim at a seamless user experience for people who are on the go. With Google’s search algorithm now factoring in mobile experience, and more than half of users accessing websites from their smartphones, it is increasingly important for your website to be mobile friendly. Here are our top 3 must haves for your mobile site:

Read More

Website Platform Comparison

Website Platform Comparison

Website platforms are the perfect partners for individuals and small business owners when it comes to creating a website. With website platforms like WordPress, Wix, and Squarespace eliminate the need for developers and cut the costs of website development in half! The hardest part about website platforms is choosing the best one for your needs. So, we want to share our thoughts on some of the most popular website platforms out there:

Read More

Practical Steps to Identify Your Target Audience

Practical Steps to Identify Your Target Audience

Once you fully understand who your target audience is you can focus on improving your efforts to maximize your rate of return. In the world of digital marketing, you can implement automated systems to continue developing and growing this audience organically, over time. Here are a couple of reasons you should take the time to identify your target audience.

Read More

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions! Here’s our advice when it comes to reviews.

Read More

3 Tips to Keep Your Blogs Relevant to Your Target Audience

3 Tips to Keep Your Blogs Relevant to Your Target Audience

The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.

Read More

Why Instagram Hashtags Are Important & How to Use Them

Why Instagram Hashtags Are Important & How to Use Them

Instagram just released an update where you can now click on hashtags in user bios! This is a great thing for your social media business accounts because it makes it easier for people to find posts, information, and follow your unique hashtag. There are several reasons why hashtags are extremely beneficial in the digital world.

Read More

What You Need to Know About Google's Mobile-First Indexing

What You Need to Know About Google's Mobile-First Indexing

Google crawls and indexes your website based on the experience, quality, and content on your website. The index prioritizes websites based on the experience and if it is related to the query. Google has recently changed their algorithm to factor your mobile site into it's indexing. Here's what you need to know:

Read More

5 Must Haves for Your Website

5 Must Haves for Your Website

A website is an essential aspect of a successful business because іt helps establish credibility and build your brand’s reputation The longer you avoid creating a professional presence online, the less likely you are to reach your audience.

If you aren't already familiar with web design you can start small and build over time. No one knows everything at the beginning. The best advice we can give is to set yourself uр by listening to feedback from customers and make adjustments accordingly. Alternatively there’s always the option of hiring a professional web developer to fill in the gaps for you. In the meantime, if you do have a website for your business it MUST include at least these 5 things:

Read More

5 Reasons to Focus on Professional Digital Marketing

5 Reasons to Focus on Professional Digital Marketing

Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.

If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.

Read More

The Benefits of Scheduling Social Media Content

The Benefits of Scheduling Social Media Content

Without a doubt, the biggest struggle that comes with such rapid growth and increased usage is making ѕurе your target audience is being reached consistently. It is a marketer’s job to make sure your company is being heard. Virtually any company can immediately benefit from scheduling social media posts. You can use a wide array of social media techniques for a variety оf reasons. Here's a list of the top 5 reasons to schedule social media content:  

    Read More

    4 Social Media Tips to Improve Conversions

    4 Social Media Tips to Improve Conversions

    When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

    Read More

    Why Instagram Live can Boost Business

    Why Instagram Live can Boost Business

    Instagram is a wonderful marketing tool for your business and it is important to take advantage of all the tools it has to offer! Instagram Live offers an effective way to attract new followers and further build your brand. Live videos allow for a more authentic look into who you are, what you stand for, and what you have to offer. Going Live on Instagram is great for engagement and discoverability. It may be a little daunting to think about going live at first, but if you come up with a plan and promote yourself properly, then there are many opportunities waiting for you!

    Read More

    Using Facebook Messenger Ads to Combat Facebook Zero

    Using Facebook Messenger Ads to Combat Facebook Zero

    The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via  Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:

    Read More