How Often Do You Revisit Your Marketing Calendar

How Often Do You Revisit Your Marketing Calendar

Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.

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How to Use Analytics to Check If Your Ad is Working

How to Use Analytics to Check If Your Ad is Working

Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.

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Tips for Your Video Marketing

Tips for Your Video Marketing

When viewers are scrolling through their social media, they only stop on things that appeal to them. You want your content to be the thing that makes them stop scrolling. When it comes to making videos and posting them online, there are a few guidelines to keep in mind in order to attract your audience. If you are nervous about recording a video, these three tips will give your videos that extra push:

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3 Common Commenters & How to Respond

3 Common Commenters & How to Respond

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

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Keeping Your Google Business Listing Up-To-Date

Keeping Your Google Business Listing Up-To-Date

Your Google business listing should be top of mind when it comes to seasonal changes. For example, if your hours change, one of the first places you should update that is your Google listing. If not, you are leaving potential customers hanging!

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