Tips for Your Video Marketing

Tips for Your Video Marketing

When viewers are scrolling through their social media, they only stop on things that appeal to them. You want your content to be the thing that makes them stop scrolling. When it comes to making videos and posting them online, there are a few guidelines to keep in mind in order to attract your audience. If you are nervous about recording a video, these three tips will give your videos that extra push:

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3 Common Commenters & How to Respond

3 Common Commenters & How to Respond

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

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Keeping Your Google Business Listing Up-To-Date

Keeping Your Google Business Listing Up-To-Date

Your Google business listing should be top of mind when it comes to seasonal changes. For example, if your hours change, one of the first places you should update that is your Google listing. If not, you are leaving potential customers hanging!

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Avoid Industry Jargon

Avoid Industry Jargon

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

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3 Photography Tips to Market your Business:

3 Photography Tips to Market your Business:

When it comes to your business, marketing is extremely important and how you market your business is essential to its success. When it comes to your products or services, you want to inform and provide knowledge to your audience in a way they can absorb it. Attracting viewers aesthetically is a very important step to any marketing process. High quality images on your website and various social media platforms can really boost your viewers' interest. They allow your audience to gain more insight into who you are, what your style is, and what your business can bring to the table. That is why we highly recommend investing time and budget into quality photos. So here are three photography tips to help you get started:

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How Much Should a Website Cost?

How Much Should a Website Cost?

Pricing for websites is one of the first questions for every business owner, and the answer is never what people like to hear: it depends. That's like asking how much a custom tailored suit would cost without giving the measurements or the type of fabric you want. Unfortunately, there isn't a straight forward answer. But, I can give you things to keep in mind when trying to price out a web design project.

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    A Guide to Blog Post Length

    A Guide to Blog Post Length

    Some people claim that blogging is a thing of the past. That video blogs are the best thing to do. However, if you're looking to rank on search engines, blogging is essential to your business. So you'll want to do whatever you can to blog effectively. Part of drafting the perfect blog is making sure it is the right length for you target audience.

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