Web Design | SEO
Shades of Melanin Website Design & SEO
Shades of Melanin is an online forum created to connect women of color through art, poetry, and literature. Shades of Melanin reached out to KP Kreative to create their ecommerce website and help them with their search engine optimization.
1. Website Design
Shades of Melanin's website showcases the works of various artists in various genres. KP Kreative made the Shades of Melanin website as image-centric as possible. KP Kreative worked closely with Shades of Melanin to ensure that each of the artists on the website had their own unique presence.
2. Search Engine Optimization (SEO)
Search engine optimization is important for every business with an online presence. When someone uses a search engine (Google, Bing, Yahoo, etc.) to look up something that they need (your services) you want your business to show up on the first page. The approach to help each business rank is different depending on what products they sell and who their target audience is. KP Kreative researched Shades of Melanin's target audience and optimized their website to give them a chance of ranking on search engine results.
Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.