How To Make A Branded Content Campaign

How To Make A Branded Content Campaign

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

Tips to Market to Fathers

Tips to Market to Fathers

Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice.

Top 3 Time-Saving Marketing Tools - Part 1

Top 3 Time-Saving Marketing Tools - Part 1

Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing. Check out the first in our three part series of time saving tools!

The Importance of Web & Social Analytics

The Importance of Web & Social Analytics

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Tips to prepare for summer marketing

Tips to prepare for summer marketing

Summer is closer than you think. Before long, schools will be closed, and work will be a ghost town. That could mean a challenging slump or booming sales depending on the type of business you run.  Whichever of those you fall into; summer still offers a one of a kind chance to approach your advertising with a new imagination. Here are few ideas for your summer marketing.

Why Working Remotely Yields Better Results For Everyone

Why Working Remotely Yields Better Results For Everyone

Alex Martinez, better known as Typsy Soul, has written a guest blog today for our site! She is an experienced backpacker and a big believer in remote work. She uses the world as her office space and encourages you to do the same. Today, she provides us with some tips on how working remotely can be beneficial to you and your company!

Tips to Kick Start Your Summer Marketing

Tips to Kick Start Your Summer Marketing

With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.

Marketing Tips to Promote Sales

Marketing Tips to Promote Sales

It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts. The secret to progress is no longer just getting your product/services out there to see how they perform. The most successful businesses are now using a strategic and targeted approach to help their sales grow. Here’s what you need to know.

How to Work April Fool's Into Your Marketing

How to Work April Fool's Into Your Marketing

When it comes to creating content around trending events, April Fool's can be a great way for brands to have fun and improve online engagement. However, creating on-brand pranks that drive business can be challenging. Here are few of our favorite quirky and unusual April Fool’s marketing campaigns to inspire you.

Why You Shouldn't Only Rely on Social Media

Why You Shouldn't Only Rely on Social Media

With the recent Facebook & Instagram outage that happened last week, I want to remind you why it’s important to diversify the way you interact and communicate with your customers!

Time Saving Marketing Tools

Time Saving Marketing Tools

Since we just lost an hour with daylight savings, time-saving tools are crucial to helping you push out more content to your audience. The more of your social strategy that you can put on autopilot, the more time you have to connect with your followers in real time. Here are 3 of our favorite time-saving content marketing tools.

Spring Cleaning for Social Media

Spring Cleaning for Social Media

Just like our homes, our social media profiles can get cluttered (though it’s much harder to spot online). Instead of a mountain of laundry piling up, social media disorganization can easily go unnoticed. Just because it isn’t obvious doesn’t mean it’s not causing problems. An organized approach to your social media marketing gives you higher quality content and more control, leading to stronger connections. Here are our tips.

Why Mobile First Indexing Matters

Why Mobile First Indexing Matters

Google continues to update its search algorithms to keep up with user expectations. Almost a year ago, Google announced a new Mobile First index which changed search results to focus on the mobile version of your site content first and index it according to that. Mobile First Indexing is here to stay and it’s important for you to optimize your website accordingly. Here’s what you need to know: