Content Batching: How to Save Time This Holiday Season

Content Batching: How to Save Time This Holiday Season

With the holiday’s right around the corner, it’s important to plan ahead so you don’t get caught up between family celebrations, parties, and all of the seasonal events. Content batching can help save you time and avoid stress over what you’re going to post!

Handling Tragedy on Social Media

Handling Tragedy on Social Media

When tragedy strikes, it is difficult for individuals, especially businesses, to know the best way to deal with the situation. Should you make a public statement or remain silent with respect? Social media is built around the concept of community. And community becomes more important than ever in times of tragedy or national distress. People use social media as a medium for reflecting, reacting and responding to the tragedy. It can be challenging for business to know how to best handle a tragedy and sometimes doing nothing is not the answer. Here’s our advice for handling tragedies on social media.

Don't Cut Corners With Digital Marketing

Don't Cut Corners With Digital Marketing

As is true with most things in life, cutting corners might get you ahead for a short period of time, but it will only cost you in the long run. The same goes for your marketing plan. Here’s what to avoid when making digital marketing decisions.

Marketing to Sports Fans

Marketing to Sports Fans

Football season is about to start which means sports fans will be very excited. Do you want to stay relevant with fans? Content marketing is a great way to keep up with the seemingly insatiable appetite of sports fans. Here’s our advise for marketing to sports fans.

Jumping on the Back to School Bandwagon

Jumping on the Back to School Bandwagon

Back to school usually means lots of sales and high online and in-store traffic for many businesses. This can make it hard for businesses to stand out. There are plenty of ways to attract an audience of students, teachers, and parents during the back to school season. Even if you don't sell school supplies or clothing, you can use these ideas to help make the most of one of the biggest retail seasons of the year.

Visual Marketing Tips

Visual Marketing Tips

People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.

How To Make A Branded Content Campaign

How To Make A Branded Content Campaign

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

Tips to Market to Fathers

Tips to Market to Fathers

Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice.

Top 3 Time-Saving Marketing Tools - Part 1

Top 3 Time-Saving Marketing Tools - Part 1

Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing. Check out the first in our three part series of time saving tools!

The Importance of Web & Social Analytics

The Importance of Web & Social Analytics

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Tips to prepare for summer marketing

Tips to prepare for summer marketing

Summer is closer than you think. Before long, schools will be closed, and work will be a ghost town. That could mean a challenging slump or booming sales depending on the type of business you run.  Whichever of those you fall into; summer still offers a one of a kind chance to approach your advertising with a new imagination. Here are few ideas for your summer marketing.