What Is Remarketing and How to Do It Effectively

What Is Remarketing and How to Do It Effectively

Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.

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LinkedIn: Company Pages to LinkedIn Pages

LinkedIn: Company Pages to LinkedIn Pages

Just last month, LinkedIn relaunched Company Pages as LinkedIn Pages and added new features. If you log into LinkedIn right now, you’ll probably notice some obvious differences. The user interface is easier to navigate and cleaner in appearance, and there are quite a few new features to help you use your LinkedIn Page to grow your business. Here are our tips to help you use these updates to your advantage.

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3 Reasons to Use Facebook Advertising

3 Reasons to Use Facebook Advertising

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!

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3 Tips for Professional Web Design

3 Tips for Professional Web Design

Everyone is using websites these days to promote their business or sell their products, but most do not succeed because they fail to consider some of the basics that really make a website stand out and look professional while doing it. These are the three most common missed opportunities we find with websites

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Facebook Messenger Rates & Responses

Facebook Messenger Rates & Responses

An important part of understanding Facebook messenger is knowing how your rate and response times are measured. These measurements are based on how consistently and quickly you and other Page managers respond to messages. When you have a fast response time and high response rate, people who visit your page will see a Very responsive to messages badge. Here’s what you need to know about how Facebook measures your rate and response time.

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What SEO Means and How to Do It

What SEO Means and How to Do It

SEO, search engine optimization, is a procedure to get your website to show up on search engines, like Google, for specific keyword searches. A lot of business owners don’t quite know what SEO is and end up being taken advantage of by companies claiming to be expert SEO’s. So here is what you need to know.

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How to Use the Seasons toward Your Marketing Strategy

How to Use the Seasons toward Your Marketing Strategy

Fall has arrived and we all know when the seasons begin to change and the holidays roll around, it’s a bit difficult to stay on top of everything involved with your business. That’s why it’s important to plan and schedule in advance!

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4 Tips for Replying to Comments on Facebook & Instagram

4 Tips for Replying to Comments on Facebook & Instagram

Facebook & Instagram are great platforms for interacting with potential clients or other industry professionals. Social media helps businesses connect, engage, and establish trust with current and prospective clients, increase brand awareness, boost website traffic and ultimately increase sales. That being said, here are four tips to best engage with your social media followers:

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Boosting Your Business with Community Involvement

Boosting Your Business with Community Involvement

We don’t have to tell you that owning and operating your own business is a challenge. There are countless stressors and responsibilities that fall directly on your shoulders, some you might not have ever imagined. But we all get by with a little help from our friends, right? To make friends in your community, you’ve got to become a part of your community.

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A Guide to LinkedIn Influence Marketing

A Guide to LinkedIn Influence Marketing

Charlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.

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3 Tips to Improve Your FB Messenger Bot

3 Tips to Improve Your FB Messenger Bot

Facebook is now offering messenger bots to automate messages being sent from your Facebook page. While this may seem like a pretty straightforward thing to set up, there are a lot of factors to consider to make it seem like people are actually having a conversation with you and not a bot. So here are 3 tips to help you improve your messenger bot.

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Time To Rebrand?

Time To Rebrand?

Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. Here are our tips to simplify your social media rebrand questions.

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How to Determine What Type of Marketing You Need Most

How to Determine What Type of Marketing You Need Most

Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:

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3 Tips to Make the Most of Instagram Stories

3 Tips to Make the Most of Instagram Stories

Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments

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Using IGTV for Your Marketing

Using IGTV for Your Marketing

Instagram has introduced another feature called IGTV! This feature has the ability to upload longer vertical videos to Instagram. IGTV is equivalent to having your own channel and as soon as you click on the icon, videos immediately start playing like on a television. Instagram has introduced so many new features that can help you grow your brand and share more of who you are online. IGTV is a great way to show more of yourself and what your business is all about! Today, I will share a few tips on how to use IGTV to your benefit for your business.

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5 Do's & Don'ts to Avoid Email Spam Filters

5 Do's & Don'ts to Avoid Email Spam Filters

Are you wasting a lot of money every year on email marketing for your emails to just go into junk mail? If this is happening to you, getting a better comprehension of what spam filters are and how they can be avoided could help enhance your return on investment (ROI).

Here are some do's and don'ts to ensure that your emails make it into your recipient’s inboxes.

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Facebook Updates: Rating and Recommendations

Facebook Updates: Rating and Recommendations

Facebook is testing a new rating system based on a scale of 1-10. Although it’s not 100% guaranteed that these changes are here to stay, by informing yourself of this current layout and rating scale, you will be one step ahead of your competition, and have more engaging interactions with your customers.

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