Weekly marketing blog posts to help businesses with their digital marketing efforts from web design tips to social marketing strategies.
Guest blogging is a great way to reach a new audience or to attract more traffic to your website by providing your readers with a different perspective. There are a few ways to tackle guest blogging and we’re here to help you out!
Read MoreDo you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit. Here are the steps we recommend an Instagram audit.
Read MoreA website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?
Read MoreYou’ve heard of blogging. You’ve heard of content marketing. But what’s the difference, and why do you need both?
Read MoreThis year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.
Read MoreRemarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.
Read MoreJust last month, LinkedIn relaunched Company Pages as LinkedIn Pages and added new features. If you log into LinkedIn right now, you’ll probably notice some obvious differences. The user interface is easier to navigate and cleaner in appearance, and there are quite a few new features to help you use your LinkedIn Page to grow your business. Here are our tips to help you use these updates to your advantage.
Read MoreYou may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
Read MoreThere's plenty of schools of thought across on best practices for email marketing, but I wanted to highlight 4 key tips to help you write a subject lines that will draw in your readers.
Read MoreFall has arrived and we all know when the seasons begin to change and the holidays roll around, it’s a bit difficult to stay on top of everything involved with your business. That’s why it’s important to plan and schedule in advance!
Read MoreWe don’t have to tell you that owning and operating your own business is a challenge. There are countless stressors and responsibilities that fall directly on your shoulders, some you might not have ever imagined. But we all get by with a little help from our friends, right? To make friends in your community, you’ve got to become a part of your community.
Read MoreCharlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.
Read MoreIt takes time to build your platform from the ground up, but this week’s blog post will help you get started on how to do just that.
Read MoreOnline marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Read MoreAre you wasting a lot of money every year on email marketing for your emails to just go into junk mail? If this is happening to you, getting a better comprehension of what spam filters are and how they can be avoided could help enhance your return on investment (ROI).
Here are some do's and don'ts to ensure that your emails make it into your recipient’s inboxes.
Read MoreFacebook is testing a new rating system based on a scale of 1-10. Although it’s not 100% guaranteed that these changes are here to stay, by informing yourself of this current layout and rating scale, you will be one step ahead of your competition, and have more engaging interactions with your customers.
Read MoreAs a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.
Read MoreUnless you're a business owner who is NOT interested in growing your brand, you NEED to have a website, even if it’s just one page! And, no having a Facebook business page does not count!
Read MoreOnce you fully understand who your target audience is you can focus on improving your efforts to maximize your rate of return. In the world of digital marketing, you can implement automated systems to continue developing and growing this audience organically, over time. Here are a couple of reasons you should take the time to identify your target audience.
Read MoreThe first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.
Read MoreYour company's online presence is typically the consumers first impression of your business so you need to make sure it is managed well. A digital marketing strategy in tandem with a strong website will help your business to make a great and lasting impression.
“My experience with KP Kreative has been, by far, the best company I have ever had to do my website. Kimberly is extremely professional and knowledgeable and working with her was a pleasure. She worked quickly and was always easy to get in touch with when I had questions. My website is the best it's ever been and I have her to thank for it. I highly recommend KP Kreative to anyone looking to make their website become everything they ever wanted it to be!”
-Fawn Shaffer