Back to school usually means lots of sales and high online and in-store traffic for many businesses. This can make it hard for businesses to stand out. There are plenty of ways to attract an audience of students, teachers, and parents during the back to school season. Even if you don't sell school supplies or clothing, you can use these ideas to help make the most of one of the biggest retail seasons of the year.
People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.
We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.
Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice.
Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing. Check out the first in our three part series of time saving tools!
Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.
Summer is closer than you think. Before long, schools will be closed, and work will be a ghost town. That could mean a challenging slump or booming sales depending on the type of business you run. Whichever of those you fall into; summer still offers a one of a kind chance to approach your advertising with a new imagination. Here are few ideas for your summer marketing.
Alex Martinez, better known as Typsy Soul, has written a guest blog today for our site! She is an experienced backpacker and a big believer in remote work. She uses the world as her office space and encourages you to do the same. Today, she provides us with some tips on how working remotely can be beneficial to you and your company!
With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.
When it comes to creating content around trending events, April Fool's can be a great way for brands to have fun and improve online engagement. However, creating on-brand pranks that drive business can be challenging. Here are few of our favorite quirky and unusual April Fool’s marketing campaigns to inspire you.
Since we just lost an hour with daylight savings, time-saving tools are crucial to helping you push out more content to your audience. The more of your social strategy that you can put on autopilot, the more time you have to connect with your followers in real time. Here are 3 of our favorite time-saving content marketing tools.
Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit. Here are the steps we recommend an Instagram audit.
A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?