LinkedIn: Company Pages to LinkedIn Pages

LinkedIn: Company Pages to LinkedIn Pages

Just last month, LinkedIn relaunched Company Pages as LinkedIn Pages and added new features. If you log into LinkedIn right now, you’ll probably notice some obvious differences. The user interface is easier to navigate and cleaner in appearance, and there are quite a few new features to help you use your LinkedIn Page to grow your business. Here are our tips to help you use these updates to your advantage.

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3 Reasons to Use Facebook Advertising

3 Reasons to Use Facebook Advertising

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!

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Facebook Messenger Rates & Responses

Facebook Messenger Rates & Responses

An important part of understanding Facebook messenger is knowing how your rate and response times are measured. These measurements are based on how consistently and quickly you and other Page managers respond to messages. When you have a fast response time and high response rate, people who visit your page will see a Very responsive to messages badge. Here’s what you need to know about how Facebook measures your rate and response time.

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4 Tips for Replying to Comments on Facebook & Instagram

4 Tips for Replying to Comments on Facebook & Instagram

Facebook & Instagram are great platforms for interacting with potential clients or other industry professionals. Social media helps businesses connect, engage, and establish trust with current and prospective clients, increase brand awareness, boost website traffic and ultimately increase sales. That being said, here are four tips to best engage with your social media followers:

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3 Tips to Improve Your FB Messenger Bot

3 Tips to Improve Your FB Messenger Bot

Facebook is now offering messenger bots to automate messages being sent from your Facebook page. While this may seem like a pretty straightforward thing to set up, there are a lot of factors to consider to make it seem like people are actually having a conversation with you and not a bot. So here are 3 tips to help you improve your messenger bot.

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Time To Rebrand?

Time To Rebrand?

Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. Here are our tips to simplify your social media rebrand questions.

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3 Tips to Make the Most of Instagram Stories

3 Tips to Make the Most of Instagram Stories

Instagram stories are become more and more popular. Instagram is having a huge boom, with the number of users doubling in the last few months, so now is the time to master this platform for your business. We're still experimenting with Instagram Stories and how the art of engaging our viewers with them. That said, I have personally seen the results of this tool, and it can be huge for your business. We're seeing more views on Stories than on standard Instagram posts, and a large number of link clicks from stories as opposed to the bio link. So, here are 3 Instagram story tips based on our experiments

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Using IGTV for Your Marketing

Using IGTV for Your Marketing

Instagram has introduced another feature called IGTV! This feature has the ability to upload longer vertical videos to Instagram. IGTV is equivalent to having your own channel and as soon as you click on the icon, videos immediately start playing like on a television. Instagram has introduced so many new features that can help you grow your brand and share more of who you are online. IGTV is a great way to show more of yourself and what your business is all about! Today, I will share a few tips on how to use IGTV to your benefit for your business.

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Facebook Updates: Rating and Recommendations

Facebook Updates: Rating and Recommendations

Facebook is testing a new rating system based on a scale of 1-10. Although it’s not 100% guaranteed that these changes are here to stay, by informing yourself of this current layout and rating scale, you will be one step ahead of your competition, and have more engaging interactions with your customers.

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Work-life Balance for Social Media Management

Work-life Balance for Social Media Management

I recently attended a women’s business conference and it was so refreshing to get to know other entrepreneurs and social influencers. Topics were discussed through different panels with women who owned different types of businesses. One topic that resonated with me was how to have the perfect work-life balance.

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How to come up with Hashtags for Your Business

How to come up with Hashtags for Your Business

With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.

When you create a hashtag, you provide users a different way to discover your profile. If they don’t already follow you, they can find you based on hashtags that they search or follow.

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How to Manage Your Google Business Listing

How to Manage Your Google Business Listing

As a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.

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Aww, Snap! The Basics to Finding Success on Snapchat

Aww, Snap! The Basics to Finding Success on Snapchat

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

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The Good, The Bad, and The Ugly: Responding to Social Media Reviews

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions! Here’s our advice when it comes to reviews.

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Why Instagram Hashtags Are Important & How to Use Them

Why Instagram Hashtags Are Important & How to Use Them

Instagram just released an update where you can now click on hashtags in user bios! This is a great thing for your social media business accounts because it makes it easier for people to find posts, information, and follow your unique hashtag. There are several reasons why hashtags are extremely beneficial in the digital world.

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The Benefits of Scheduling Social Media Content

The Benefits of Scheduling Social Media Content

Without a doubt, the biggest struggle that comes with such rapid growth and increased usage is making ѕurе your target audience is being reached consistently. It is a marketer’s job to make sure your company is being heard. Virtually any company can immediately benefit from scheduling social media posts. You can use a wide array of social media techniques for a variety оf reasons. Here's a list of the top 5 reasons to schedule social media content:  

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    4 Social Media Tips to Improve Conversions

    4 Social Media Tips to Improve Conversions

    When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

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    Why Instagram Live can Boost Business

    Why Instagram Live can Boost Business

    Instagram is a wonderful marketing tool for your business and it is important to take advantage of all the tools it has to offer! Instagram Live offers an effective way to attract new followers and further build your brand. Live videos allow for a more authentic look into who you are, what you stand for, and what you have to offer. Going Live on Instagram is great for engagement and discoverability. It may be a little daunting to think about going live at first, but if you come up with a plan and promote yourself properly, then there are many opportunities waiting for you!

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