For the next two weeks, we’ll be hearing from guest blogger and Marketing and Content Specialist Estelle Liotard. Learn more about what branded content is and how it will benefit your brand image.
Alex Martinez, better known as Typsy Soul, has written a guest blog today for our site! She is an experienced backpacker and a big believer in remote work. She uses the world as her office space and encourages you to do the same. Today, she provides us with some tips on how working remotely can be beneficial to you and your company!
Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit. Here are the steps we recommend an Instagram audit.
Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:
Hey everybody! This week we decided to team up and feature an article from our good friends and fellow marketers over at The Marketing Journey. Since we connected through Instagram, we figured it would be a good idea to share some of their awesome content on the subject. This article comes from Steven Fielding, marketing coach and entrepreneur extraordinaire:"
Is your marketing content recognizable as your own?
No matter the size of the event your attending or the venue always have some branded materials with you. It goes a long way!
We all know branding is important. Harry Potter World at Universal/Islands of Adventure is a great example of staying on brand no matter what.
Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.