With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.
When it comes to creating content around trending events, April Fool's can be a great way for brands to have fun and improve online engagement. However, creating on-brand pranks that drive business can be challenging. Here are few of our favorite quirky and unusual April Fool’s marketing campaigns to inspire you.
Since we just lost an hour with daylight savings, time-saving tools are crucial to helping you push out more content to your audience. The more of your social strategy that you can put on autopilot, the more time you have to connect with your followers in real time. Here are 3 of our favorite time-saving content marketing tools.
Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit. Here are the steps we recommend an Instagram audit.
A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?
Just last month, LinkedIn relaunched Company Pages as LinkedIn Pages and added new features. If you log into LinkedIn right now, you’ll probably notice some obvious differences. The user interface is easier to navigate and cleaner in appearance, and there are quite a few new features to help you use your LinkedIn Page to grow your business. Here are our tips to help you use these updates to your advantage.
You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
We don’t have to tell you that owning and operating your own business is a challenge. There are countless stressors and responsibilities that fall directly on your shoulders, some you might not have ever imagined. But we all get by with a little help from our friends, right? To make friends in your community, you’ve got to become a part of your community.
Charlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Are you wasting a lot of money every year on email marketing for your emails to just go into junk mail? If this is happening to you, getting a better comprehension of what spam filters are and how they can be avoided could help enhance your return on investment (ROI).
Here are some do's and don'ts to ensure that your emails make it into your recipient’s inboxes.
Facebook is testing a new rating system based on a scale of 1-10. Although it’s not 100% guaranteed that these changes are here to stay, by informing yourself of this current layout and rating scale, you will be one step ahead of your competition, and have more engaging interactions with your customers.