Create Content that Connects

Developing a plan on how you’re going to increase online sales is crucial to your success. You should know who your target audience is and how to cater to them, and you should have an idea of what gets a reaction out of your audience! A good place to start is online promotions. Take advantage of holidays, anniversaries, and don’t be afraid to make up your own themed day to get your audience’s attention. There are so many little ways to ensure your sales are connected with your audience and we’ve provided a few tips to help!


Themed Giveaways

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It’s important to take advantage of upcoming events and create your content around that specific audience. Giveaways are a great way to embrace an event or holiday. With back to school being a huge theme right now, one of our clients is currently running a backpack giveaway in his chiropractic office. Anytime a patient comes in for an adjustment during the month of August, they get entered for a chance to win a fully loaded book bag!

He created flyers around the office to promote the giveaway in person and he even created a video to run as an ad online. Having this giveaway run for the full month of August is a great way to boost sales and get your business’ name out there. 


Celebrate an Anniversary

If you don’t have anything specific in mind to giveaway, that’s okay! There are other ways to boost your sales and connect with your audience! Have you ever thought about using your company’s anniversary as a way to theme your content? This is such a great way to promote your business because it’s all about YOU and how you built your company. Your audience wants to get to know you better because that’s how they connect with your content.

So, rather than posting a quick story on how you’re celebrating your anniversary, dedicate a whole week’s worth of content around it!

You can share something new everyday such as fun facts, discounted products and services for the whole week, and online trivia to see how much your audience knows you! These are just a couple ideas on how taking advantage of specific occasions can add to your business and benefit you in the long run! Your audience will appreciate the extra effort and will want to interact with all of the fun themed content.