As is true with most things in life, cutting corners might get you ahead for a short period of time, but it will only cost you in the long run. The same goes for your marketing plan. Here’s what to avoid when making digital marketing decisions.
SEO, search engine optimization, is a procedure to get your website to show up on search engines, like Google, for specific keyword searches. A lot of business owners don’t quite know what SEO is and end up being taken advantage of by companies claiming to be expert SEO’s. So here is what you need to know.
I've noticed a lot of people shy away from search engine optimization so I wanted to explain how easy it is to incorporate search engine optimization tactics into your digital marketing efforts.
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward the Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic from image-based search engines like Google Images.
In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So you're website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.
Running a business is extremely difficult and time consuming. Most business owners understand the important of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.