Social Media Marketing

Handling Tragedy on Social Media

Handling Tragedy on Social Media

When tragedy strikes, it is difficult for individuals, especially businesses, to know the best way to deal with the situation. Should you make a public statement or remain silent with respect? Social media is built around the concept of community. And community becomes more important than ever in times of tragedy or national distress. People use social media as a medium for reflecting, reacting and responding to the tragedy. It can be challenging for business to know how to best handle a tragedy and sometimes doing nothing is not the answer. Here’s our advice for handling tragedies on social media.

Spring Cleaning for Social Media

Spring Cleaning for Social Media

Just like our homes, our social media profiles can get cluttered (though it’s much harder to spot online). Instead of a mountain of laundry piling up, social media disorganization can easily go unnoticed. Just because it isn’t obvious doesn’t mean it’s not causing problems. An organized approach to your social media marketing gives you higher quality content and more control, leading to stronger connections. Here are our tips.