audience

LinkedIn: Company Pages to LinkedIn Pages

LinkedIn: Company Pages to LinkedIn Pages

Just last month, LinkedIn relaunched Company Pages as LinkedIn Pages and added new features. If you log into LinkedIn right now, you’ll probably notice some obvious differences. The user interface is easier to navigate and cleaner in appearance, and there are quite a few new features to help you use your LinkedIn Page to grow your business. Here are our tips to help you use these updates to your advantage.

Practical Steps to Identify Your Target Audience

Practical Steps to Identify Your Target Audience

Once you fully understand who your target audience is you can focus on improving your efforts to maximize your rate of return. In the world of digital marketing, you can implement automated systems to continue developing and growing this audience organically, over time. Here are a couple of reasons you should take the time to identify your target audience.