The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.
Blogging effectively can be extremely difficult. From blog post length to content, there is so much to consider when writing your blog posts. Once you figure all of that out, you will find yourself wondering how often you should be posting to your blog. And like most things for your business, you will find varied answers.