The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.
Blogging is a great way to improve the SEO on your website; however, writing great content doesn't guarantee that people will read it. The actual writing of your blog content is only half of the formula for an effective blog.