Defining your business goals is extremely important for the new year. It’s important to have a clear idea of what you want your business to achieve, and you should make sure you are on track.
Every business should have a plan, but it doesn't need to be set in stone. Making changes is a necessary part of owning a business so embrace the changes and make the most of the failures along the way.
We all know how important goals are, but most of us don't take the time to set actionable goals. And I doubt most people are taking the time to set new goals once we've accomplish their old ones. I've recently found myself in a goal-less plateau and decided to share my thoughts about it with you all in my latest video.
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan. When drafting your marketing plan keep the following in mind: