With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.
How many posts have you seen with people asking you to turn on Post Notifications for Instagram? Here's why
We all know branding is important. Harry Potter World at Universal/Islands of Adventure is a great example of staying on brand no matter what.
Most people don't properly use social media for their business because they feel too overwhelmed to make it a part of their routine.
During a recent meeting with my client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
You know the saying, and there's many more like it. Stop trying to take everything on yourself and ask the people around you for help!
I'm getting ready to head to a seminar in Vegas this week, and I've been working to make sure I can stay on track for my social media and for the social media accounts that I manage as well.
Every business should have a plan, but it doesn't need to be set in stone. Making changes is a necessary part of owning a business so embrace the changes and make the most of the failures along the way.
We all know how important goals are, but most of us don't take the time to set actionable goals. And I doubt most people are taking the time to set new goals once we've accomplish their old ones. I've recently found myself in a goal-less plateau and decided to share my thoughts about it with you all in my latest video.
No matter how diligent you are as a business owner, there will still be times when people complain. It's important to address and embrace the complaints!
So, in case you haven't noticed, Facebook is changing up the way they're doing things, which means you need to change the way you're using Facebook for your business. Here's what you need to know:
When social media is done effectively its importance cannot be argued. In order to use social media effectively you need to be able to focus time and energy on it. Just like every one of your clients requires a different approach, each social media outlet should be used differently and attracts a different type of audience.
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward the Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic from image-based search engines like Google Images.
Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.
Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.