With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.
Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:
No matter what you are doing, you need to be providing value.