digital marketing

Marketing Tips to Promote Sales

Marketing Tips to Promote Sales

It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts. The secret to progress is no longer just getting your product/services out there to see how they perform. The most successful businesses are now using a strategic and targeted approach to help their sales grow. Here’s what you need to know.

5 Reasons to Focus on Professional Digital Marketing

5 Reasons to Focus on Professional Digital Marketing

Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.

If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.

Jargon

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Why You're Not Getting the Facebook Results You Expect and How to Fix It

So, in case you haven't noticed, Facebook is changing up the way they're doing things, which means you need to change the way you're using Facebook for your business. Here's what you need to know:

How a Marketing Plan Will Benefit Your Business

To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan. When drafting your marketing plan keep the following in mind:

8 Reasons Why Blogging is Essential for Your Business

Running a business is extremely difficult and time consuming. Most business owners understand the important of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.

Why Transparency Is Key to Your Business's Success

Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits.  Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.

Making a Lasting Impression With Your Website

Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.

Why LinkedIn is Worth Your Time

Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.

Little Miss Chatterbox

Little Miss Chatterbox

There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely fitting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!