It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts. The secret to progress is no longer just getting your product/services out there to see how they perform. The most successful businesses are now using a strategic and targeted approach to help their sales grow. Here’s what you need to know.
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.
If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
Hiring the right person to manage your social media marketing can be tough if you don't know the right skills to look for.
Are you relying solely on your Facebook page as a means to make sales and draw in potential new business? Take the time to have a quality website made! Social media is a means to get more traffic to your website...you need both!
Your marketing strategy should also include a seasonal strategy so you can plan ahead and make your busy season that much more lucrative.
One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
Whoever handles your marketing needs to know the ins and outs of your company as if they are your salesperson.
You've seen hashtags at this point, but that doesn't mean that you know how to use them properly for your marketing. So I wanted to take a second to explain it for you!
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.
Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
Most people don't properly use social media for their business because they feel too overwhelmed to make it a part of their routine.
So, in case you haven't noticed, Facebook is changing up the way they're doing things, which means you need to change the way you're using Facebook for your business. Here's what you need to know:
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan. When drafting your marketing plan keep the following in mind:
Running a business is extremely difficult and time consuming. Most business owners understand the important of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.
Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.
Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.
Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.
There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely ﬁtting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!