Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Here’s our take on the most recent Facebook metric changes.
You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:
Boosting your Facebook posts and creating Facebook Ads is essential for getting the most reach on Facebook. If you're investing money to get your Facebook posts in front of more people, you want to make sure they will convert into business. The best way to do this is to have your call to action right on your image. However, Facebook has a 20% text-to-image ratio rule that you must abide by in order to boost your posts. Before you take the time to design beautiful images with calls to action on them, make sure you know how to use the Facebook Ad checker to guarantee your images will be approved when you try to boost them.
Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.
Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:
Ah! I've broken my own cardinal rule of blogging regularly and been on a 2 week hiatus. I won't make excuses for it, but I will make sure that this blog post kicks ass to make up for my radio silence. In my last blog post, I talked about how to improve your Facebook results. I briefly touched on the importance of boosting (advertising) your Facebook posts, but I wanted to get into more detail since this is a questions I am asked often.