If you are spending time and money on any type of marketing, why wouldn't you make sure you are getting the best results?
Email marketing is similar to social media in that you should post at optimal times, and plan your content well-in-advance. Email campaigns need to be sent strategically to give your audience what they want and to get you the best return on your investment.
There is no such thing as a one-size-fit-all approach to designing an effective email, but here are some things to keep in mind while building your email campaigns.
Growing your email marketing list is just as important as the email marketing platform that you're using. Since email marketing platforms are cracking down on anti-spam laws and people are sick of receiving spam, it's important that you have an opt-in list. Opt-in lists are not something that appear out of thin air, you will have to grow it over time. Here are a few simple ways to start growing your lists:
Getting started with email marketing can be overwhelming. Choosing the right email marketing platform is vital since it will be the most important part of your email marketing efforts. Part 3 of my email marketing guide will focus on specifications for some of the more popular email marketing platforms. (If you missed Getting Started with Email Marketing Part 2 make sure to check it out, and don't forget to subscribe to my blog so you won't miss out on the rest of the series!)
If you're not already using email marketing, it's time to get started. Part 2 of my email marketing guide will focus on how to choose the right email marketing platform for your business. (If you missed Getting Started with Email Marketing Part 1 make sure to check it out, and don't forget to subscribe to my blog so you won't miss out on the rest of the series!)
Like most marketing techniques, you will find mixed reviews about the effectiveness of Email Marketing. Just like social media, email marketing is only effective for your business when used properly. Email marketing is a great way to promote your website, to interact with your customers, to promote your blogs, to encourage attendees to come to events your sponsoring, etc. Yet, the majority of businesses are still not taking advantage of email marketing. So here is Part 1 of a guide to get you started: