Some people claim that blogging is a thing of the past. That video blogs are the best thing to do. However, if you're looking to rank on search engines, blogging is essential to your business. So you'll want to do whatever you can to blog effectively. Part of drafting the perfect blog is making sure it is the right length for you target audience.
Blogging is a great way to improve the SEO on your website; however, writing great content doesn't guarantee that people will read it. The actual writing of your blog content is only half of the formula for an effective blog.