Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:
You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.