managing social media

Using Hootsuite: The Basics

I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you. 

How to Make the Most of Sponsored Ads on Facebook

Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.

Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:

How to Utilize Social Media for Your Business: Part 8

Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:

How to Utilize Social Media for Your Business: Part 7

Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.

How to Utilize Social Media for Your Business: Part 6

So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.

How to Utilize Social Media for Your Business: Part 5

Once you've done your research and figured out which social media site you'll use for your business and what your goals are, you'll need to determine the best approach to achieve those goals.

How to Utilize Social Media for Your Business: Part 4

Using social media for your business without setting goals would be like opening a business without a business plan in place.

How to Utilize Social Media for Your Business: Part 3

Keeping to a schedule is extremely important for business owners since there is always so much to do each day. It helps you to keep things running smoothly. This is also true for your social media marketing. Before creating your social media schedule it's important for you to understand which social media sites are best for your business. Once you've narrowed down your social media options you can begin to create your schedule.

How to Utilize Social Media for Your Business: Part 2

I've already written an entire blog post on how to figure out which platform will work for you, so I wanted to go over some of the data for the more popular social media sites and which of these sites you should use for your business.

6 Social Media Marketing Mistakes To Avoid

Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focused on things to avoid as well.

How to Utilize Social Media for Your Business: Part 1

Getting started with social media for your business can be extremely overwhelming. Besides the multiple choices for social media sites, you also have to decide which content to post. Instead of spreading yourself too thin, it's important to make the right decisions so you can stand our amongst the noise.

6 Things to Look for in a Social Media Manager

By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager is vital to your business.

5 Tips on Using LinkedIn Discussion Groups for your Business

Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."

If you're ready to get started with LinkedIn Groups here's what you need to do:

Why LinkedIn is Worth Your Time

Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.

Using Pinterest for Your Business

When it comes to social media sites there are plenty of options. Thereʼs the ever popular Facebook and Twitter, but if you want to mix it up a bit there are many other ways for your business to be social online. One social site worth checking out is Pinterest.

Creating a Local Business Page on Google

If you're creating a Google+ account, which you should, you are going to be faced with a few decisions. As mentioned in my previous blog, the first step is creating a Google+ profile.

Why Your Company Should be on Google+

Why Your Company Should be on Google+

Google+ has been around for a while now, but company's are still unsure if itʼs worth adding to their social media mix. Google+ is definitely a great way to share information and it's very helpful with search engine optimization (SEO).

Little Miss Chatterbox

Little Miss Chatterbox

There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely fitting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!

What's in your Marketing toolkit?

What's in your Marketing toolkit?

Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.