I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you.
Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.
Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:
Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:
Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.
So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.
Using social media for your business without setting goals would be like opening a business without a business plan in place.
Keeping to a schedule is extremely important for business owners since there is always so much to do each day. It helps you to keep things running smoothly. This is also true for your social media marketing. Before creating your social media schedule it's important for you to understand which social media sites are best for your business. Once you've narrowed down your social media options you can begin to create your schedule.
I've already written an entire blog post on how to figure out which platform will work for you, so I wanted to go over some of the data for the more popular social media sites and which of these sites you should use for your business.
Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focused on things to avoid as well.
Getting started with social media for your business can be extremely overwhelming. Besides the multiple choices for social media sites, you also have to decide which content to post. Instead of spreading yourself too thin, it's important to make the right decisions so you can stand our amongst the noise.
By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager is vital to your business.
Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."
If you're ready to get started with LinkedIn Groups here's what you need to do:
Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.
There has been an ongoing joke in my family that I am the Little Miss Chatterbox character from Roger Hargreaves Little Miss books. She talks all the time, even in her sleep. So itʼs completely ﬁtting that I discovered my passion for marketing through social media management where I get paid for my ability to talk and talk and talk!