This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.
If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
Certain consumers like videos while others prefer text, so I suggest you do both for your marketing efforts!
Learn to let data guide your marketing efforts
Stepping away from projects, especially those involved in marketing your business, helps to improve results.
Each and every post you create should have a strategy and a goal attached to it so that you can measure it's effectiveness.
Your marketing strategy should also include a seasonal strategy so you can plan ahead and make your busy season that much more lucrative.
You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.
One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.
Just like you should never set sail without a plan or a captain you should never try to market your business without a strategy and guidance from an expert.
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.
During a recent meeting with my client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
No matter what you are doing, you need to be providing value.
I'm getting ready to head to a seminar in Vegas this week, and I've been working to make sure I can stay on track for my social media and for the social media accounts that I manage as well.
Staying on top of your marketing is similar to training a dog. You just need to take the proper steps and keep practicing until you get the hang of it.
Every business should have a plan, but it doesn't need to be set in stone. Making changes is a necessary part of owning a business so embrace the changes and make the most of the failures along the way.
We all know how important goals are, but most of us don't take the time to set actionable goals. And I doubt most people are taking the time to set new goals once we've accomplish their old ones. I've recently found myself in a goal-less plateau and decided to share my thoughts about it with you all in my latest video.