marketing strategy

KP Kreative's 2018 Marketing Favorites

KP Kreative's 2018 Marketing Favorites

This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.

How to Determine What Type of Marketing You Need Most

How to Determine What Type of Marketing You Need Most

Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:

5 Reasons to Focus on Professional Digital Marketing

5 Reasons to Focus on Professional Digital Marketing

Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.

If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.

Handling Negative Feedback

You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.

Best Days & Times to Post

One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.

Jargon

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Speak WITH Your Target Audience

During a recent meeting with my client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.

How Dog Training Can Be Applied to Your Marketing

Staying on top of your marketing is similar to training a dog. You just need to take the proper steps and keep practicing until you get the hang of it.

Making the Most of Your Business Failures

Every business should have a plan, but it doesn't need to be set in stone. Making changes is a necessary part of owning a business so embrace the changes and make the most of the failures along the way.

Setting Your Business Goals

We all know how important goals are, but most of us don't take the time to set actionable goals. And I doubt most people are taking the time to set new goals once we've accomplish their old ones. I've recently found myself in a goal-less plateau and decided to share my thoughts about it with you all in my latest video.