With summer approaching, now is the perfect time to focus on new business opportunities. It’s important to incorporate the time of year into your content marketing in order to better connect with your customers! Whether it is slow or busy for your business in the summer, here are some tips you can take advantage of these next few months.
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.
If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
What's so good about your products or services? See how that question alone will help focus your sales pitch.
Coming up with relevant marketing content year-round can be tricky if you’re posting as often as you should. This is where seasonal marketing content comes in handy. How can you relate certain holidays to your products/services? Which trending topics are worth chiming in on? There are quick and simple approaches you can take to hit that sweet spike in engagement and boost in sales.
Coming up with timely and relevant content for your target audience can be tough. Here's how I do it:
Certain consumers like videos while others prefer text, so I suggest you do both for your marketing efforts!
Are you telling your audience what actions you want them to take when it comes to your marketing efforts? Calls to action are vital to your marketing. Here's what you need to know
Learn to let data guide your marketing efforts
Is your marketing content recognizable as your own?
Stepping away from projects, especially those involved in marketing your business, helps to improve results.
Each and every post you create should have a strategy and a goal attached to it so that you can measure it's effectiveness.
Your marketing strategy should also include a seasonal strategy so you can plan ahead and make your busy season that much more lucrative.
You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.
One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.