Hiring the right person to manage your social media marketing can be tough if you don't know the right skills to look for.
During a recent meeting with my client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan. When drafting your marketing plan keep the following in mind:
When social media is done effectively its importance cannot be argued. In order to use social media effectively you need to be able to focus time and energy on it. Just like every one of your clients requires a different approach, each social media outlet should be used differently and attracts a different type of audience.
Running a business is extremely difficult and time consuming. Most business owners understand the important of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.
Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.
Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.