Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
Keeping to a schedule is extremely important for business owners since there is always so much to do each day. It helps you to keep things running smoothly. This is also true for your social media marketing. Before creating your social media schedule it's important for you to understand which social media sites are best for your business. Once you've narrowed down your social media options you can begin to create your schedule.