social media management

4 Social Media Tips to Improve Conversions

4 Social Media Tips to Improve Conversions

When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

DIY Marketing

DIY Marketing

Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.

3 Common Commenters & How to Respond

3 Common Commenters & How to Respond

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

Social Media Marketing Starts Today

More often than not clients or potential clients who call me for help have a list of things they know they need to do in terms of social media marketing that they just haven't gotten around to yet. Those lists only continue to grow until you take a step to make things happen. Here's what you need to do to get started!

Best Days & Times to Post

One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.

Using Social Plugins on Your Website

I'm sure most of you have made a point of including links to your social media sites at the top/bottom of your website. (If you don't have links at the top AND bottom I suggest you do so as soon as possible!). However, the best way to encourage people to follow you on social media is to use some of the social plugin made available by the specific social site. Which is why I've created a quick how-to for installing some of the more popular plugins.

How Dog Training Can Be Applied to Your Marketing

Staying on top of your marketing is similar to training a dog. You just need to take the proper steps and keep practicing until you get the hang of it.

Using Hootsuite: The Basics

I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you. 

Using Facebook for Business: The Basics

This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you. 

Expanding Your Organic Reach on Facebook

I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.

How to Make the Most of Sponsored Ads on Facebook

Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.

Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:

Using Facebook Insights to Best Engage with your Audience

I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys.

How to Utilize Social Media for Your Business: Part 8

Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:

How to Utilize Social Media for Your Business: Part 7

Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.

How to Utilize Social Media for Your Business: Part 6

So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.

How to Utilize Social Media for Your Business: Part 5

Once you've done your research and figured out which social media site you'll use for your business and what your goals are, you'll need to determine the best approach to achieve those goals.