With the recent Facebook & Instagram outage that happened last week, I want to remind you why it’s important to diversify the way you interact and communicate with your customers!
Since we just lost an hour with daylight savings, time-saving tools are crucial to helping you push out more content to your audience. The more of your social strategy that you can put on autopilot, the more time you have to connect with your followers in real time. Here are 3 of our favorite time-saving content marketing tools.
Got a great gift idea for the upcoming holidays!
I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you.
This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you.
Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:
So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.
Using social media for your business without setting goals would be like opening a business without a business plan in place.
By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager is vital to your business.