Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
Hey everybody! This week we decided to team up and feature an article from our good friends and fellow marketers over at The Marketing Journey. Since we connected through Instagram, we figured it would be a good idea to share some of their awesome content on the subject. This article comes from Steven Fielding, marketing coach and entrepreneur extraordinaire:"
Hiring the right person to manage your social media marketing can be tough if you don't know the right skills to look for.
Working from your phone is unavoidable at times, especially when it comes to social media. Instagram doesn't even have a web portal that allows you to post images/video from a computer! So, I wanted to share some of the apps I use to make social media management a little bit easier. (Have the apps for each social media platform is a given so don't worry, I'm not going to tell you how awesome the Twitter App is!)
Staying on top of your marketing is similar to training a dog. You just need to take the proper steps and keep practicing until you get the hang of it.
I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you.
This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you.
I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.
Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.
Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:
I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys.
Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:
Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.
So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.
Using social media for your business without setting goals would be like opening a business without a business plan in place.
I've already written an entire blog post on how to figure out which platform will work for you, so I wanted to go over some of the data for the more popular social media sites and which of these sites you should use for your business.
Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focused on things to avoid as well.
By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager is vital to your business.