I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you.
This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you.
Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.
So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.
I've already written an entire blog post on how to figure out which platform will work for you, so I wanted to go over some of the data for the more popular social media sites and which of these sites you should use for your business.
Getting started with social media for your business can be extremely overwhelming. Besides the multiple choices for social media sites, you also have to decide which content to post. Instead of spreading yourself too thin, it's important to make the right decisions so you can stand our amongst the noise.
When social media is done effectively its importance cannot be argued. In order to use social media effectively you need to be able to focus time and energy on it. Just like every one of your clients requires a different approach, each social media outlet should be used differently and attracts a different type of audience.
When it comes to social media, most of us have heard of Facebook, Twitter, and Pinterest, but thereʼs another popular site called Tumblr. This microblogging site allows you to share text, photos, quotes, music links, and videos as well as blog posts.