social media tactics

4 Social Media Tips to Improve Conversions

4 Social Media Tips to Improve Conversions

When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

Best Days & Times to Post

One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.

How Dog Training Can Be Applied to Your Marketing

Staying on top of your marketing is similar to training a dog. You just need to take the proper steps and keep practicing until you get the hang of it.

Using Hootsuite: The Basics

I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you. 

Using Facebook for Business: The Basics

This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you. 

Expanding Your Organic Reach on Facebook

I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.

How to Make the Most of Sponsored Ads on Facebook

Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.

Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:

Using Facebook Insights to Best Engage with your Audience

I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys.

How to Utilize Social Media for Your Business: Part 8

Last week I covered some specific information on how to set up your Facebook, Twitter, and Instagram accounts, but I didn't want to leave out Google+ and LinkedIn since they are also pretty commonly used. Here's what you need to know:

How to Utilize Social Media for Your Business: Part 7

Last week, I covered the basics of setting up a social media profile, but I wanted to offer some more specific guidelines for the most popular social media sites to help get you started.

How to Utilize Social Media for Your Business: Part 6

So, I've spent the last month going over how to use social media for your business. You are probably itching to get started, but there's one more thing I still need to go over with you and that's how to actually create your social media profile.

How to Utilize Social Media for Your Business: Part 5

Once you've done your research and figured out which social media site you'll use for your business and what your goals are, you'll need to determine the best approach to achieve those goals.

How to Utilize Social Media for Your Business: Part 4

Using social media for your business without setting goals would be like opening a business without a business plan in place.

How to Utilize Social Media for Your Business: Part 3

Keeping to a schedule is extremely important for business owners since there is always so much to do each day. It helps you to keep things running smoothly. This is also true for your social media marketing. Before creating your social media schedule it's important for you to understand which social media sites are best for your business. Once you've narrowed down your social media options you can begin to create your schedule.

How to Utilize Social Media for Your Business: Part 2

I've already written an entire blog post on how to figure out which platform will work for you, so I wanted to go over some of the data for the more popular social media sites and which of these sites you should use for your business.

6 Social Media Marketing Mistakes To Avoid

Getting started with social media marketing can be pretty overwhelming. There are a few things you can do to help make it easier; however, I've seen a lot of businesses making the same mistakes over and over so I wanted to focused on things to avoid as well.

How to Utilize Social Media for Your Business: Part 1

Getting started with social media for your business can be extremely overwhelming. Besides the multiple choices for social media sites, you also have to decide which content to post. Instead of spreading yourself too thin, it's important to make the right decisions so you can stand our amongst the noise.

6 Things to Look for in a Social Media Manager

By now, it is clear how beneficial social media can be toward your marketing efforts. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. In addition to a strategy, you need to have to resources to properly execute your social media plan. This is why a social media manager is vital to your business.