target audience

Practical Steps to Identify Your Target Audience

Practical Steps to Identify Your Target Audience

Once you fully understand who your target audience is you can focus on improving your efforts to maximize your rate of return. In the world of digital marketing, you can implement automated systems to continue developing and growing this audience organically, over time. Here are a couple of reasons you should take the time to identify your target audience.

4 Social Media Tips to Improve Conversions

4 Social Media Tips to Improve Conversions

When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

Speak WITH Your Target Audience

During a recent meeting with my client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.