Jenny Holt, Freelance Writer, wrote an awesome guest blog post for us on making your marketing video accessible. Enjoy:
When viewers are scrolling through their social media, they only stop on things that appeal to them. You want your content to be the thing that makes them stop scrolling. When it comes to making videos and posting them online, there are a few guidelines to keep in mind in order to attract your audience. If you are nervous about recording a video, these three tips will give your videos that extra push:
The easiest way to get good at creating videos for your marketing is to ask for guidance. Here's some general tips from me to help get you on track.
If you're still not making videos as part of your social media marketing then watch this video! If you are making videos and you're not getting the response you want then watch this video!!
Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
The majority of businesses host their video on YouTube. It's no secret that YouTube is a great tool to increase your website traffic. However, this means there is a lot of competition. So what do you need to do to make your YouTube videos stand out? Practice the proper search engine optimization (SEO) tactics to get your video to stand out. I already covered some SEO tips for images, but video works differently since it is a different medium.