Everyone is using websites these days to promote their business or sell their products, but most do not succeed because they fail to consider some of the basics that really make a website stand out and look professional while doing it. These are the three most common missed opportunities we find with websites
As a businessperson or an entrepreneur return on investment (ROI) is very important and should be a key factor in your marketing efforts. Landing pages, a standalone web page created specifically for marketing, have a significant role in the conversions of prospective customers. To accomplish your marketing goals, it is important to include certain, key elements on your landing page. Here are 5 must haves
A website is an essential aspect of a successful business because іt helps establish credibility and build your brand’s reputation The longer you avoid creating a professional presence online, the less likely you are to reach your audience.
If you aren't already familiar with web design you can start small and build over time. No one knows everything at the beginning. The best advice we can give is to set yourself uр by listening to feedback from customers and make adjustments accordingly. Alternatively there’s always the option of hiring a professional web developer to fill in the gaps for you. In the meantime, if you do have a website for your business it MUST include at least these 5 things:
Pricing for websites is one of the first questions for every business owner, and the answer is never what people like to hear: it depends. That's like asking how much a custom tailored suit would cost without giving the measurements or the type of fabric you want. Unfortunately, there isn't a straight forward answer. But, I can give you things to keep in mind when trying to price out a web design project.
Are you relying solely on your Facebook page as a means to make sales and draw in potential new business? Take the time to have a quality website made! Social media is a means to get more traffic to your website...you need both!
Is your website responsive? If you don't know what that means watch this video!
I'm sure most of you have made a point of including links to your social media sites at the top/bottom of your website. (If you don't have links at the top AND bottom I suggest you do so as soon as possible!). However, the best way to encourage people to follow you on social media is to use some of the social plugin made available by the specific social site. Which is why I've created a quick how-to for installing some of the more popular plugins.
Have you ever wondered how your website stacks up? There's an awesome and totally FREE tool from HubSpot that will help you figure it out. Check out my video demonstration to see how to use it.
Coming up with the right colors, images, and content for your website can be difficult. Once you've got that covered, you still have to decide the best way to lay all the information out on your website. There are endless choices for your website layout, but I recommended two commonly used choices: the f-pattern or the z-pattern.
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward the Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic from image-based search engines like Google Images.
Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.