Why Guest Blogging Is Important

What is guest blogging?

Guest blogging is a great way to reach a new audience or to attract more traffic to your website by providing your readers with a different perspective. There are a few ways to tackle guest blogging and we’re here to help you out!

Guest blogging within your own company:

Do you have a specific person who’s in charge of writing your blogs? Try rotating amongst your team members for specific areas of expertise! Every week a different employee can write a blog for your website to provide your readers with valuable content based on their area of expertise. This helps your audience get to know your staff better and gives everyone a chance to express their opinions and help your customers learn something new! Concerned that any of your team members aren’t the best writers? No problem! Just have another set of eyes review the blog before making it live! The idea is to give everyone in the company a voice. In return, this can boost morale, allow your team to work together, and gain more traffic!


Guest blogging with other companies:

This is a great goal to implement into your company! Guest blogging for other businesses in your industry gives you the chance to gain a whole new audience and build trust within the community! By having another site publish your content, it shows that the site recognizes your knowledge and reputation in the field, which will influence their followers to trust you as well! It’s also a win-win because it gives both companies an opportunity to extend their reach and connect with new individuals.


While guest blogging can be extremely beneficial for your business, taking the time to research and find the right company to collaborate with is very important. Therefore, make sure you’re reaching out to blogs with an established and respected business in the industry. In addition, consider identifying companies within your niche who are posting valuable content. And finally, make sure you’re approaching other companies with a desire to collaborate and educate the community with valuable information.


Having outside authors guest blog for you:

Just like you might be looking to share your expertise on another blog, it’s important to invite others to share on your blog too. Seek out guest bloggers who are in your industry who can provide your readers with a fresh perspective. Make sure to give them a proper intro and link to their website. Keep in mind that there is a fine line between sharing their information and letting them sell products to your readers. Both things are fine, as long as it is in line with your goals.

Ultimately, working with other businesses demonstrates that you are trusted in the community, highlights your expertise within your field, and gives you an opportunity to reach new audiences! See if guest blogging is right for you and start reaching out!