SEO, search engine optimization, is a procedure to get your website to show up on search engines, like Google, for specific keyword searches. A lot of business owners don’t quite know what SEO is and end up being taken advantage of by companies claiming to be expert SEO’s. So here is what you need to know.
The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.
I am very excited to announce my first course for Skillshare where I walk you through the optimization process step by step. Use this link to register for Skillshare and take the course!
Going organic should be on the forefront of your SEO efforts. See why in my latest video tip
During my latest Facebook live stream I covered some search engine optimization tips to improve your Google ranking. Got some great questions from some of my viewers during the video as well. Check it out here, and don't forget to follow me on Facebook so you won't miss my next live stream in a couple of weeks!
I've noticed a lot of people shy away from search engine optimization so I wanted to explain how easy it is to incorporate search engine optimization tactics into your digital marketing efforts.
The majority of businesses host their video on YouTube. It's no secret that YouTube is a great tool to increase your website traffic. However, this means there is a lot of competition. So what do you need to do to make your YouTube videos stand out? Practice the proper search engine optimization (SEO) tactics to get your video to stand out. I already covered some SEO tips for images, but video works differently since it is a different medium.
After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward the Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic from image-based search engines like Google Images.
In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So you're website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.
Running a business is extremely difficult and time consuming. Most business owners understand the important of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.