Social Media

Aww, Snap! The Basics to Finding Success on Snapchat

Aww, Snap! The Basics to Finding Success on Snapchat

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

The Good, The Bad, and The Ugly: Responding to Social Media Reviews

As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions! Here’s our advice when it comes to reviews.

Why Instagram Hashtags Are Important & How to Use Them

Why Instagram Hashtags Are Important & How to Use Them

Instagram just released an update where you can now click on hashtags in user bios! This is a great thing for your social media business accounts because it makes it easier for people to find posts, information, and follow your unique hashtag. There are several reasons why hashtags are extremely beneficial in the digital world.

The Benefits of Scheduling Social Media Content

The Benefits of Scheduling Social Media Content

Without a doubt, the biggest struggle that comes with such rapid growth and increased usage is making ѕurе your target audience is being reached consistently. It is a marketer’s job to make sure your company is being heard. Virtually any company can immediately benefit from scheduling social media posts. You can use a wide array of social media techniques for a variety оf reasons. Here's a list of the top 5 reasons to schedule social media content:  

    4 Social Media Tips to Improve Conversions

    4 Social Media Tips to Improve Conversions

    When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:

    Why Instagram Live can Boost Business

    Why Instagram Live can Boost Business

    Instagram is a wonderful marketing tool for your business and it is important to take advantage of all the tools it has to offer! Instagram Live offers an effective way to attract new followers and further build your brand. Live videos allow for a more authentic look into who you are, what you stand for, and what you have to offer. Going Live on Instagram is great for engagement and discoverability. It may be a little daunting to think about going live at first, but if you come up with a plan and promote yourself properly, then there are many opportunities waiting for you!

    Using Facebook Messenger Ads to Combat Facebook Zero

    Using Facebook Messenger Ads to Combat Facebook Zero

    The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via  Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:

    DIY Marketing

    DIY Marketing

    Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.

    3 Common Commenters & How to Respond

    3 Common Commenters & How to Respond

    Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

    How Strictly Do You Keep Up With Your Workout Routine?

    Think of social media marketing as a workout routine. If you miss a day it can start a ripple effect that derails your whole routine. Social media marketing is the same way and you should focus on consistently posting quality content no matter what

    How to Create an Instagram Account

    How to Create an Instagram Account

    Hey everybody! This week we decided to team up and feature an article from our good friends and fellow marketers over at The Marketing Journey. Since we connected through Instagram, we figured it would be a good idea to share some of their awesome content on the subject. This article comes from Steven Fielding, marketing coach and entrepreneur extraordinaire:"   
     

    Seasonal Marketing Tips

    Seasonal Marketing Tips

    Coming up with relevant marketing content year-round can be tricky if you’re posting as often as you should. This is where seasonal marketing content comes in handy. How can you relate certain holidays to your products/services? Which trending topics are worth chiming in on? There are quick and simple approaches you can take to hit that sweet spike in engagement and boost in sales.