Crabby Bill’s Off The Hook Rebranding, Website Redesign, & SEO


Rebranding | Website Design | SEO

Kimberly and the KP Kreative team have been an invaluable resource for our business. It is very clear that Kimberly is an incredibly skilled and hard worker, as our website design was done quickly and exceeded all of our expectations. Her expertise, professionalism, and creativity had us hooked from the beginning, and we look forward to working with KP Kreative again. 100% recommend!
— Tony Bartolo, Partner

Crabby Bill’s Off The Hook is a restaurant located in Westchase, FL. They purchased the space from an existing seafood restaurant and reached out to KP Kreative to update their website, social media profiles, business listings, and to help them with their search engine optimization. 

1. Rebranding

Crabby Bill’s Off The Hook was a new concept for an existing restaurant space. We did not want to lose out on the equity that the former restaurant, Seafood Exchange, had built within the community. Instead of creating new social media profiles, business listings, and a website we used the existing channels and rebranded them to fit the Crabby Bill’s Off The Hook concept.

2. Website Design

It was very important to make sure that the former restaurant regulars knew that there was a new restaurant at the same location. Crabby Bill’s is also a well-known brand in the Tampa/St.Pete area and this was the 6th space that the brand was opening up. So besides showing off the new restaurant and spreading the word to existing Crabby Bill’s regulars, we focused on making it clear that the restaurant was under new management.

3. Search Engine Optimization (SEO)

Search engine optimization is important for every business with an online presence. When someone uses a search engine (Google, Bing, Yahoo, etc.) to look up something that they need (your services) you want your business to show up on the first page. The approach to help each business rank is different depending on what products they sell and who their target audience is. KP Kreative researched Crabby Bill's Off The Hook’s target audience and optimized their website to give them a chance of ranking on search engine results. 

Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.