Mindsoother SEO, Website Design, & Logo Refresh
SEO | Web Design | Logo Refresh
Mindsoother is a therapy center serving Livingston, NJ and surrounding areas. Mindsoother reached out to KP Kreative to update their website and logo and to help them with their search engine optimization.
1. Search Engine Optimization (SEO)
Search engine optimization is important for every business with a website. When someone uses a search engine like Google or Bing to look up something that they need (your products/services) you want your business to show up on the first page results. The approach to help each business boost their SEO is different depending on what products they sell, what services they offer, where they are located, and who their target audience is. KP Kreative researched Mindsoother's target audience and optimized their website to give them a chance of ranking on search engine results. The redesigned website was made to include schema markup, SSL certificates, and mobile-friendly indexing to boost chances of ranking.
2. Website Design
Mindsoother's previous website was not made as a responsive site, so it did not perform well on mobile browsers. This was the biggest reason that a change was needed. However, once KP Kreative got started on Mindsoother's new website, we were able to organize the site in a way that promoted Mindsoother's services much more powerfully than their old site did.
3. Logo Refresh
Mindsoother's previous logo was not standing out enough. The logo image was pulling too much attention away from the name. The letters weren't bold enough. After discussing the desired changes, KP Kreative made the logo image smaller and added a much larger and bolder text for Mindsoother, and even added Therapy Center to the logo so that it is crystal clear what Mindsoother does.
Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.