Senior Market Solutions Website Redesign, SEO, & Digital Advertising
Web Redesign | SEO | Digital Advertising
Senior Market Solutions sells Medicare supplement insurance. They had a one page website and were hoping to expand their reach to better attract digital leads. With their current setup, they were having to do a lot of cold calling to sign clients. KP Kreative suggested creating a much more detailed website in addition to digital ads to improve their online reach.
1. Website Redesign
Senior Market Solutions had a one page website with limited information about everything they have to offer to those looking for Medicare supplement insurance. KP Kreative worked with Senior Market Solutions to create a detailed website that addresses all questions related to medigap insurance.
Senior Market Solutions Website Before
Senior Market Solutions Website After
2. Search Engine Optimization (SEO)
Search engine optimization is important for every business with an online presence. When someone uses a search engine (Google, Bing, Yahoo, etc.) to look up something that they need (your services) you want your business to show up on the first page. The approach to help each business rank is different depending on what products they sell and who their target audience is. KP Kreative researched Senior Market Solution’s target audience and optimized their website to give them a chance of ranking on search engine results.
3. Digital Advertising
In order to help Senior Market Solutions collect online leads, KP Kreative worked on both Facebook and Google ads. The Facebook ads were created with the intention of creating more targeted audiences and remarketing campaigns; while the Google ads focused on targeted leads based on their search queries. Several of the pages on the new website were created in order to optimize conversions, and the campaigns have proven to be very successful.
Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.