Shades of Melanin Website Design & SEO


Web Design | SEO

Shades of Melanin is an online forum created to connect women of color through art, poetry, and literature. Shades of Melanin reached out to KP Kreative to create their ecommerce website and help them with their search engine optimization. 

1. Website Design

Shades of Melanin's website showcases the works of various artists in various genres. KP Kreative made the Shades of Melanin website as image-centric as possible. KP Kreative worked closely with Shades of Melanin to ensure that each of the artists on the website had their own unique presence. 

2. Search Engine Optimization (SEO)

Search engine optimization is important for every business with an online presence. When someone uses a search engine (Google, Bing, Yahoo, etc.) to look up something that they need (your services) you want your business to show up on the first page. The approach to help each business rank is different depending on what products they sell and who their target audience is. KP Kreative researched Shades of Melanin's target audience and optimized their website to give them a chance of ranking on search engine results. 

I knew the vision that I had for this site from the moment I conceived it. On my own I could only bring but so much of that vision to life, and even then it was not anything near to what it became when I started working with KP Kreative. I was very hesitant in trusting the task of making this site something great with someone other than myself. However, KP Kreative listened to what my site was about, what I was trying to accomplish, and described the steps they would take to make it all happen. is not only a site but a vision come true. Everything KP Kreative did from the layout, blog, gallery, and other features was carefully crafted and done with thought. The finished product is something I am very happy with and really shows the versatility KP Kreative has with their clients. Needless to say I am very happy and would recommend KP Kreative to anyone.
— LaToya Scott, Owner

Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.