Sophil SEO & Website Redesign
Search Engine Optimization (SEO) | Web Redesign
Sophil is a custom fine jewelry company that helps clients find or repair the perfect piece for their needs. Sophil reached out to KP Kreative to help improve their search engine ranking.
1. SEO (search Engine Optimization)
Search engine optimization is important for every business with a website. When someone uses a search engine like Google or Bing to look up something that they need (your products/services) you want your business to show up on the first page results. The approach to help each business boost their SEO is different depending on what products they sell, what services they offer, where they are located, and who their target audience is. KP Kreative created a list of keywords based on the target audience and service area for Sophil to review and approve. Once the keywords that Sophil want to rank for on search engines were approved, KP Kreative helped them work those words into their content in an attempt to help them improve their search engine page results (SERPs). The redesigned website was made to include schema markup, SSL certificates, and mobile-friendly indexing to boost chances of ranking.
2. Website Redesign
Sophil's previous website was not made as a responsive site, so it did not perform well on mobile browsers. In addition, it was very difficult for them to easily update the photos of their products (which change often). They also had client testimonials spread out across their site and wanted to consolidate them into one scrollable client review section. However, once KP Kreative got started on Sophil's new website, we were able to organize the site in a way that promoted their products much more powerfully than their old site did. We cleaned up the navigation, added client reviews to the bottom of each page, and simplified the site as much as possible to improve the user experience.
Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help startups with branding and on online presence.