Taylor & Hammel SEO & Web Redesign
Search Engine Optimization (SEO) | Web Redesign
Taylor & Hammel is a litigation and environmental research company that helps companies or other law firms with their research needs. Taylor Hammel reached out to KP Kreative to help improve their search engine ranking.
1. SEO (search Engine Optimization)
KP Kreative created a list of keywords based on the target audience for Taylor & Hammel to review and approve. Once the keywords that Taylor & Hammel want to rank for on search engines were approved, KP Kreative helped them work those words into their content in an attempt to help them improve their search engine page results (SERPs).
2. Website Redesign
Taylor Research's previous website was not made as a responsive site, so it did not perform well on mobile browsers. The Taylor Research blog was being hosted on Wordpress and was not connected to their site. So they were having to update it across multiple platforms. They also had client testimonials spread out across their site and wanted to consolidate them into one scrollable client review section. In addition it was difficult for users to navigate through the site with it's current layout. This was the biggest reason that a change was needed. However, once KP Kreative got started on Taylor Research's new website, we were able to organize the site in a way that promoted their services much more powerfully than their old site did. We embedded the blog directly in the site to save their team a lot of time moving forward. We cleaned up the navigation, added client reviews to the bottom of each page, and simplified the site as much as possible to improve the user experience.
Taylor Research Group Before
Taylor Research Group After
Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help startups with branding and on online presence.