Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
1. Focus on Engagement
We have already been steering our clients and our content in this direction as this is the best way to connect with your target audience to being with. But, you're probably wondering what is engaging content? It differs based on your audience, HOWEVER, Facebook loves Live video so that would be a great place to focus your efforts. (stay tuned for some helpful content on live video coming your way soon)
2. Get Your Fans, Followers, and Staff to Share Your Content
Facebook will be favoring posts that spark engagement and meaningful interactions. Encourage your follower, especially your staff, to share the content being posted to your Facebook page. This will trigger the content as "engaging" to Facebook and give you a chance to get it in front of more people.
3. Find & Join Relevant Facebook Groups
With this shift to their newsfeed, Facebook groups will become your wheelhouse. This is where you can reach users looking for exactly the type of content that you are posting for your audience. So either find a group or form a group and start posting quality content in there!
Related Posts
3 Tips for Inclusive Social Media
Each and every day this June gives brands just like yours a chance to showcase their inclusive and diverse personality. So, without further ado, here are three ways you can shift your LGBTQ+ marketing efforts beyond the confines of Pride month.
How to Conquer the Instagram Algorithm
The Instagram algorithm helps determine which content to prioritize and which to push to the bottom of users' newsfeeds. The algorithm automatically combs through all content when a user opens the app. It then decides which posts should appear in the newsfeed, which should appear in Explore, and in which order Stories, Lives, and Reels should appear. So when the algorithm changes, everyone rushes to adjust their strategy. Don't worry. Here are our top Instagram tips for growing your reach in 2022.
How to Respond to Negative Reviews With Positivity
Consumer commentary and reviews abound on the Internet, and some of these comments are negative. This can make it sometimes difficult for business owners to decide how to respond to these comments and when to let them go. Knowing how to respond to negative reviews and customer complaints is crucial. Check out our tips for curating positive social media responses: