Great content is an important asset for any business looking to create lasting connections with their target audience. While most businesses have a handle on who their ideal customer is, they may be creating content that does not truly connect with that audience.
In most cases, content will serve as a business’s first impression for potential clients. If the content does not quickly connect, a potential client will likely go elsewhere. An effective content strategy and plan is crucial for:
- Meeting potential clients exactly where they are online
- Connecting with potential clients in a lasting way
- Enticing potential clients not only to do business with you, but to refer others to do the same
There are several ways to approach an effective content marketing strategy. Page One Digital offers a handful of analyses and strategic recommendations to guide you along in your content planning efforts:
Brand Persona
Analysis
Research, analysis, and recommendations to inform Brand Persona, tone, and voice for a business or product.
Content Scheduling
Analysis
Research, analysis, and recommendations to inform how frequently to post content, which platforms are best suited for your content, and where AI integrations may support your content strategy.
Content Topic Recommendations
Research and recommendations to inform a year-long content calendar with detailed content themes planned out for each month.
Our Approach to Content Marketing
Your business is unique, so your content strategy should be too. All of our recommendations and analyses are tailored to your specific goals and objectives. We do not believe in a one-size-fits-all approach to marketing.