Blogging is one of the best ways to create content for your business. You can spend plenty of time on the proper blog length and blog frequency, but it will all be a waste of time if you don't have any subscribers. If you want to get readers to subscribe to your blog you need to market it properly.
Encourage People to Subscribe to Your Blog
It might seem like common sense, but you need to remind people that they can subscribe to your blog. With each blog post you write, emphasize to your readers that they should subscribe to make sure they don't miss your posts moving forward. In addition, you need to make it very easy for readers to subscribe. Put a subscription box at the top and bottom of your blog page and include a subscription link within each blog post.
Keep in mind that there are two ways readers can subscribe to your blog--via email or via RSS. Make it clear to them which type of subscription they are getting with the link you post or the box they are using to sign up.
Ways to Encourage Subscription
Encouraging readers to subscribe to your blog might not be enough to get them to take action. They need to know what they'll be getting from your blog and if it is worth their time to read all of your posts. If you have impressive blog traffic or subscription numbers, consider showcasing those. Something as simple as "Join the 2,000 people who already subscribe!" will help you convert readers to subscribers.
Another great way to incentivize blog subscription is through free offers/downloads. Offer a little something extra for new subscribers (like an ebook or a phone consult).
You should also create a blog subscription landing page that way you can send people directly from social media sites or advertisements to the action you want them to take. Make sure to include an opt-in on your subscription page and explain how you will be using their emails since everyone is wary of spam!
Market Your Blog
Before you have a chance at increasing your number of subscribers, you have to entice potential readers through marketing. In addition to promoting your blogs through social media and calls to action on advertisements, you should be utilizing email marketing. Email marketing is a great, and effective, way to reach your target audience. (Make sure to subscribe to my blog for a series of email marketing posts coming soon!)
What other ways have you used to turn your readers into subscribers? Share your tips in the comments!