Facebook is now offering messenger bots to automate messages being sent from your Facebook page. While this may seem like a pretty straightforward thing to set up, there are a lot of factors to consider to make it seem like people are actually having a conversation with you and not a bot. So here are 3 tips to help you improve your messenger bot.
1. Focus on your customers
Don't create a bot because other Facebook pages are doing it. Think about what your customers commonly ask you and create your bot responses around their particular needs. As your messenger bot starts to work for you, you may need to tweak some of your responses to best address your customers needs.
2. Give your customers options
Consider where your bot could fit in to your ideal customer-buying journey. Do you need a separate bot for different buying stages? You can have multiple responses that point people in various directions. A bot doesn't have to be a sales tool it can assist with customer service and research as well.
3. Test what works
Messenger bots are here to help you improve the customer experience. This will give you more time to focus on how to draw in more customers and to continuously improve their experience. Don’t be afraid to refine your messenger bot on a regular basis. For example, you can test a conversation-focused interface against a more menu-driven interface.
Even if you ultimately decide that you would rather manually respond to each customer message on Facebook, it is still worth experimenting with Facebook Messenger bots to see if it is a good fit for your business. It is the future of automated chatting.
Related Posts
Try These Spooky Halloween Social Media Posts!
Halloween is right around the corner, and now is the perfect time to come up with some spooky Halloween social media posts that will capture your audience's attention. Check out these scary good Halloween marketing ideas to elevate your seasonal content.
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
10 Steps for Creating a Social Media Calendar
Any social media strategy would be incomplete without content. Without it, you'd be unable to communicate your offers. Once you've established your fool-proof marketing plan and the type of content you intend to create, you should focus on determining how you will publish it. An effective social media calendar is a vital part of any marketing plan. Here's how to create a content calendar for your social media strategy.