One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
Related Posts
Goodbye, KP Kreative. Hello, Page One Digital!
My digital marketing agency, KP Kreative, has been making waves in the industry for the past nine years. We revamped our branding at the three-year mark, and I’m excited to announce a new rebranding and name change to shake things up. We’re shedding our old skin and emerging as Page One Digital, a name that better represents the full-service digital marketing agency and team of marketing experts that we’ve become.
The Importance of Inclusivity and Authenticity in Your Brand Strategy
In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.
Sharing Personal Business Stories to Gain Trust
Storytelling can help your brand gain trust and offer credibility to potential customers. Nowadays, being personable while remaining professional is what sets you apart from the rest! Your followers and clients are interested in hearing your story, getting to know your team and your company culture. Here are some of our tips to perfect your storytelling and open up to your followers.